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hat would it be worth to you to give
your sales team, even veteran pros, valuable insights into the industry found nowhere else its history
and how it operates, including trade secrets that will make them better informed, more aware of the home
shopper's perspective, and better able to earn the home buyer's trust?
The results? More sales!!
Now you can give your sales people all this and more. Put John Grissim's "Complete Buyer's Guide to
Manufactured Homes & Land" into the hands of each and every one of your front line people. "The Guide" is
not only the best-selling consumer guide, it has received high marks from industry insiders as an authoritative
resource for all MH professionals, especially for sales centers, sales associates, and anyone who is new to the MH
industry.
Here's what industry insider's say:
"An ABSOLUTELY must read. Grissim, albeit as kindly as possible, warns your potential buyers what to look for in
retailers, sales people and the product. If you will just stop doing what Grissim has rightfully identified as rather
dubious or suspicious behavior, you will absolutely sell more homes....Incidentally, your prospects ARE buying this book."
--John Underwood, nationally noted MH sales trainer and principal, The Sellilng Edge
"You may or may not agree with John Grissim, but if you make your living in the manufactured housing industry, you
need
to read this book. " --Jeff Wick, CEO, Wick Building Systems and former president of the Manufactured Housing
Institute
"I am very impressed...Brings together all the important parts and treats everyone fairly. In fact, I would like to
see every new hire (and a few of those who have been around awhile) read this as a condition of going to work." --Gub
Mix,
Idaho-Utah, Manufactured Housing Associations
"Highly readable, packed with information, and an absolute must for community owners and managers. We sent copies to
all our management and sales staff in our Florida, Arizona and Oregon communities." --Nancy Rickerd, Operations Manager,
Jennett Investments, Corona Del mar, California
"As a 20-year-plus industry marketing professional, I know how critical it is that manufactured housing hear the
voice of the consumer. John Grissim's shopping experience not only led to home ownership, but inspired a thoroughly
researched consumer guide that I hope the industry welcomes." --Fred Townsend, Principal, Maxxus Consulting
"Do I think you should buy this book? Sure! It is an interesting and educational 'read."... --George Allen, CPM
& MHM
What are you waiting for?
Champion's CEO ordered 100 copies of the Buyer's Guide for its top management and its dealer base.
Why? Because the Buyer's Guide has become the Bible for MH buyers and Champion understands that knowing what the guide says about the MH industry and what it recommends to its readers will help Champion's dealers better establish and maintain their credibility with home shoppers and result in more sales!
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